Yhteydenotot/contact:
Anna-Mari Hänninen
+35850 5466493
[email protected]
Helsingin Sanomain Säätiö
Korkeavuorenkatu 28, 00130 Helsinki
Alkumetreillä hitaan journalismin palvelun Long Playn perustajien kokeneet toimittajakollegat uumoilivat, että lukijat eivät maksa yksittäisistä pitkistä jutuista. ”Vähänkö te olette rohkeita”, ihailivat taas toiset. Long Play on tuore Uutisraivaaja-kilpailun voittaja. Palkintona se sai 250 000 euroa palvelunsa kehittämiseen.
Long Play on toisenlainen media. Kun sanomalehdet lyhentävät pääjuttujaan 2500 merkkiin, me kirjoitamme 50 000 merkkiä. Kun mediataloissa uskotaan, ettei kukaan jaksa lukea näytöltä pitkiä tekstejä, me päätämme julkaista pirun pitkät juttumme vain digitaalisessa muodossa. Kun toisaalla verkkotoimittajien täytyy julkaista tietty määrä juttuja työvuoronsa aikana, me julkaisemme 12 juttua vuodessa.
Ei ole kovin kauan siitä, kun verkkotoimittajia opetettiin pitämään juttunsa yhden ruudunmitan pituisena. Ihmiset eivät kuulemma jaksaisi skrollata sivua alaspäin. Nyt pitkä ja perusteellinen verkkojournalismi on yhtäkkiä trendikästä. Muodin edelläkävijöihin kuuluvat omaa tuotantoaan julkaisevat Byliner ja The Atavist sekä aikakauslehdissä vuosien varrella julkaistuja lukujuttuja suosittelevat Longform.org ja Longreads. Kuten trendit usein, tämäkin on lähtöisin Yhdysvalloista.
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