Yhteydenotot/contact:
Anna-Mari Hänninen
+35850 5466493
[email protected]
Helsingin Sanomain Säätiö
Korkeavuorenkatu 28, 00130 Helsinki
Monesti vitsit ja parodiat onnistuvat kertomaan paljon enemmän todellisuudesta kuin vakavaluonteiset määritelmät. Niin tekee myös sutkaus, jonka mukaan startup on yritys, joka ei oikein tiedä, mikä on sen tuote, ketkä ovat sen asiakkaat ja miten se aikoo tehdä rahaa. Kun markkinat, asiakkaat ja tapa tehdä rahaa ovat kysymysmerkkejä, tapa lähteä liikkeelle on tehdä rohkeita hypoteeseja…
Palo Alto, Menlo Park, Mountain View, Cupertino, Stanford. Nimet Bay Arean kartalla tuntuvat lähes myyttisiltä kaltaiselleni nörtille joka on pikkupojasta saakka innostuneesti kuluttanut informaatioteknologian tuotteita ja palveluita 80-luvun kotitietokoneista ja peleistä tämän päivän tabletteihin ja pilvipalveluihin. Ja nyt nuo nörttimytologian suurista tarinoista tutut nimet ovat aivan tuossa, lähes kosketuksen päässä: kylteissä katujen yllä, logoissa rakennusten…
Minua pyydettiin kirjoittamaan siitä, minkälaista on kehittää uutta verkkopalvelua. Itse kehittämisen prosessi toki sekin on kiinnostava ja kerromme siitä lisää myöhemmissä kirjoituksissa. Vuosien johtamisen, hallinnoinnin ja suunnittelun jälkeen on ollut innostavaa ja palkitsevaa päästä taas tekemään konkreettisesti asioita koodikäsityöläisinä. Kenties vielä kiinnostavampaa on kuitenkin avata sitä, mistä ajatus uuteen palveluun on syntynyt.
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